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Why Jerrod Niemann’s “Donkey” Was His Waterloo

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When you live by the bit, you die by the bit. And Jerrod Niemann has just been bitten in the ass by a "Donkey." Early on when you looked at the amount of "adds" the song was getting on radio, it did not paint a very rosy picture for the song. "Donkey" was virtually dead on arrival despite a strong label backing, and this week the song went from #44 to #48 on Billboard's Country Airplay chart.

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